Express Your Health

Bupa

New global research revealed a powerful but often overlooked relationship between creativity and health. Just 20-45 minutes of creative activity can have a positive effect on your mental and physiological wellbeing.

We created Express Your Health, a global campaign turning personal health experiences into large-scale public acts of creativity. It launched with one of Europe’s largest hand-painted murals on London’s Southbank, bringing together 21 internationally renowned artists and creators to share health stories including anxiety, ageing, sickle cell, diabetes and fertility.

Positioned on one of London’s busiest commuter routes, the mural reached millions in person, before the campaign expanded globally across DOOH, social, and creator partnerships, from Madrid to Melbourne. People of all ages – all around the world – were able to discover the power of creativity, sharing their stories to a dedicated Express Your Health digital hub.

> See the work in the wild