Daniel Baesler

Daniel is a design leader with over 20 years’ experience in shaping research, user-centred strategy, brand strategy, identity, and design systems for global brands including Apple, Google, IBM, and Hermès. He has a proven track record of building and scaling design organisations, driving cross-functional innovation, and delivering measurable business impact across B2C and B2B platforms.

My favourite story is

A personal one... When I moved to the US, I was still struggling with my English fluency. Some new friends told me how much they appreciated me, and instead of saying, “Me too”, I replied, “Me neither”. It became a running joke, and the start of great friendships over the sea.

A good story should always…

A good story should be timeless and always make people feel something, even if it starts with “Me neither”.