Lara Strickland

Dog mum first, social fanatic second. Lara has worked in social media since Facebook was the main platform, Instagram was filled with sepia filtered photos, and TikTok was just the sound a clock made. Being a UGC creator and having worked both brand and agency side, she knows what people consume and how brands can use social media to build a community. You’ll often find her joined by Claude, her five-year-old rescue pup and Story’s Chief of Paw-blicity.

My favourite story is

My favourite story is the time I met the Spice Girls on a flight when I was about four years old. Apparently, Mel B said my dad was “a looker”. There was photographic evidence of this encounter that my parents seem to have lost, so whether this is a real story or not remains unknown.