Peggy Nuttall

Peggy is old, and yet considers herself a true digital native. From a digital journalism background, where HTML was her second language and metrics her fuel, she shuffled sideways into content and advertising 12 years ago, setting up big brands from scratch on social media. From always-on to The Big Idea, she is now obsessed with the power of social to drive conversation and kudos for brands.

My favourite story is...

As a child, my parents were forced to make up a "magic story" every bedtime (respect, parents), so one of those probably!