Jerome Cain

Jerome has spent the past decade making brands behave a little less like brands. From leading social and content at OK COOL and Gravity Road, he’s worked across everything from TikTok launches and creator campaigns to big brand platforms for IKEA, Spotify, Disney, and Sainsbury’s. Equal parts organised operator and creatively curious instigator, he loves smart ideas, fast-moving teams, and work that earns attention.

A good story should always…

...have a brilliant baddie. An antagonist who truly believes in their cause and will do just about anything to see it done. Dastardly, maybe, but brands can learn a lot. Believe in your cause. Live and breathe the mission. You may not please everyone but nobody will doubt your sincerity.